Pay-Per-Appointment Roofing Marketing: How It Works
Most marketing asks you to pay first and hope later. Pay-per-appointment turns that around. You pay when a homeowner is booked on your calendar.
The three common ways roofers pay for marketing
| Model | You pay for | Who carries the risk |
|---|---|---|
| Retainer | The agency's time each month | You |
| Pay per lead | Each contact detail | Mostly you |
| Pay per appointment | Each booked inspection | Mostly the provider |
How a pay-per-appointment program runs
- 1The provider runs the ads. In some programs you fund the ads. In others the provider does.
- 2Homeowners respond. Someone asks for a roof inspection.
- 3The homeowner is checked. Owns the home, lives in your service area, will be home.
- 4A time is booked. It goes on your calendar.
- 5You are charged for that booking.
What to check before you sign
- Who pays for ads? If you do, the "pay per appointment" price is not the full price.
- What counts as qualified? Get the rules in writing.
- Is it an in-person inspection? Phone appointments are a different product.
- What happens on a no-show? Ask about credits and free rebooking.
- Is the homeowner exclusive to you?
- Can you cancel? Look for a short notice period.
Who it fits
It fits roofers who are good at the house and want a steadier calendar. It fits less well if you cannot get to appointments on time, because you pay for a booking whether you show up or not.
The limit of the model
No honest provider can promise how many jobs you will sell. That part is yours: showing up, inspecting well, and closing. See what a good roofing close rate looks like.
Questions roofers ask
Is pay-per-appointment more expensive than leads?
Per unit, yes. Per sold job it is often similar or lower, because the chasing is already done.
How many appointments will I get?
It depends on your area and how many slots you open. Be careful with anyone who promises a number without knowing your market.
How does NorthLine do it?
No retainer and no ad spend. We pay for the ads, a real person checks every homeowner by text, and you pay only when an inspection is booked. See if your area is open.