NorthLine Lead — Terms of Service

Effective 4 October 2026

Issued by NorthLine, a brand of Atınç Büyükduykular (sole proprietorship, Republic of Türkiye) · Döşemealtı, Antalya, Türkiye · bugra@northlinelead.com · northlinelead.com These Terms of Service (the "Terms") govern every purchase of NorthLine services and your use of northlinelead.com and the pages, forms and messages NorthLine operates. NorthLine is a brand of Atınç Büyükduykular, a sole proprietorship registered in the Republic of Türkiye ("NorthLine", "we", "us"). "Client" or "you" means the business that checks out. NorthLine sells to businesses only.

1. Acceptance

You accept these Terms, the Privacy Policy and the Refund Policy by ticking the box "I have read and accept the Terms of Service, Privacy Policy and Refund Policy" at checkout on our payment processor (Whop) and paying. That tick has the same legal effect as a signature. Whop and NorthLine record the acceptance (date, time, email address and IP address). The person accepting confirms they are at least 18 and have authority to bind the Client. These three documents and the checkout page form the whole agreement (the "Agreement"). Visitors and homeowners accept the parts of these Terms that apply to them (Sections 14 to 19) by using our pages.

2. Key terms

Item

Summary

Setup Fee

The one-time amount shown at checkout, paid at checkout. It pays for setup and onboarding.

Appointment Fee

USD 150 per Qualified Appointment, charged automatically to the card on file the moment the appointment is booked on your calendar.

Advertising spend

Paid 100% by NorthLine. Never billed to you.

Guarantee

10 Qualified Appointments within 90 days of go-live. If we book fewer than 10, we refund USD 850. This is the only refund.

No-show credit

35% of the Appointment Fee (USD 52.50) off your next charge — reported within 24 hours with a call log or on-site photo.

Volume

Your open calendar is your cap. Minimum 10 open inspection slots per week.

Area limit

Maximum 3 contractors per trade in any service area. One homeowner goes to one contractor only.

Failed payment

24 hours to fix. After that, bookings pause and a USD 85 late fee applies.

Term

No minimum term. Cancel any time with 7 days' written notice by email.

Go-live

Within 3 business days after payment, onboarding answers and calendar access.

3. Definitions

Qualified Appointment

An in-person inspection or estimate appointment at a residential property inside your Service Area, with a homeowner who passed the Qualification Check, booked by NorthLine into an Open Slot on your synced calendar.

Qualification Check

A check by a NorthLine team member by SMS text conversation (or phone where the homeowner prefers) in which the homeowner confirms, in their own words: they own the home and decide on the work; the full property address, which is inside your Service Area; they will be at the property at the booked time; the request fits your trade; and a specific date and time. Homeowners already delivered to you in the previous 90 days are not booked again.

Booking Time

The moment a Qualified Appointment is written to your calendar.

Open Slot

Any time on your synced calendar shown as available for inspections.

Service Area

The ZIP codes and/or radius you confirm at onboarding, as updated by email.

Go-Live Date

The first day our advertising for you is live and bookings can be made into your calendar.

Guarantee Period

The 90 days starting on the Go-Live Date, extended under Section 7.

No-Show

The homeowner is not at the property, or does not allow the inspection, at the confirmed time, while you arrived on time.

Credit

An amount taken off a future Appointment Fee. A Credit has no cash value.

Business Day

Monday to Friday, excluding US federal holidays, US Central Time.

4. What NorthLine does

• Advertising at our cost. We plan, create, run and pay for advertising to attract homeowners in your Service Area and trade. We choose platforms, budgets, creatives, offers and targeting.

• Human qualification. A NorthLine team member runs the Qualification Check with every homeowner before booking.

• Calendar booking. We sync your calendar and book Qualified Appointments directly into your Open Slots. You do not approve each appointment: keeping a slot open instructs us to fill it.

• Booking alerts. You receive an instant SMS and email for every booking with the homeowner's name, phone, address, time and answers.

• Reminders and reschedules. We remind the homeowner and handle their requests to reschedule.

• Records. Our system is the record of appointments, charges and Credits. Questions about a charge or count must be raised within 7 days.

5. Onboarding and go-live

Onboarding starts when you pay the Setup Fee. You complete the onboarding form, connect your calendar and confirm your Service Area and trade. We go live within 3 Business Days after we have the Setup Fee, the completed form and working calendar access. Delays on your side do not count. The Setup Fee pays for calendar sync and booking rules, Service Area and routing setup, landing pages and forms, campaign builds, messaging and alerts. This work starts immediately, so the Setup Fee is earned when paid.

6. Fees and payment

• Setup Fee: the amount shown at checkout, one time. Non-refundable, except the USD 850 under Section 7.

• Appointment Fee: USD 150 per Qualified Appointment, charged at the Booking Time. Non-refundable; only Credits apply.

• Card on file. You must keep a valid payment method saved with Whop. You authorise NorthLine to charge it, without asking each time, for every Appointment Fee at its Booking Time, for add-ons you order, and for late and chargeback fees. Credits are deducted first.

• Failed payment. You have 24 hours after our notice to fix it. After that, new bookings pause, a USD 85 late fee applies and we may retry the card daily. If an amount is unpaid 14 days after the first notice, we may end the

Agreement and recover it with reasonable collection costs.

• Fees are in US dollars and exclude taxes. If the law requires you to withhold tax, you increase the payment so NorthLine receives the full fee. Receipts are issued through Whop; a Turkish e-invoice is available on request.

• We may change fees with 14 days' notice by email. If you do not accept, you may cancel before the change takes effect.

7. The 10-in-90 guarantee

• NorthLine guarantees 10 Qualified Appointments booked within the Guarantee Period — the 90 days starting on the Go-Live Date.

• If fewer than 10 Qualified Appointments have been booked when the Guarantee Period ends, NorthLine refunds USD 850 to the original payment method within 5 Business Days. You do not need to ask. USD 850 is the full and only remedy, whatever the Setup Fee was and however many appointments were booked.

• Conditions. The guarantee applies only if, during the Guarantee Period, you kept your calendar connected with at least 10 Open Slots per week, kept a working card on file, and did not pause bookings. Each day on which one of these was not met extends the Guarantee Period by one day.

• A booked appointment counts toward the 10 even if the homeowner later is a No-Show or cancels; those are handled by Credits.

• If you end the Agreement, or it ends for your breach, before the Guarantee Period ends, the guarantee no longer applies.

• The guarantee applies once per Client. NorthLine does not guarantee sales, signed jobs, revenue, show rates or return on investment.

8. No-shows, reschedules and credits

Situation

What happens

Homeowner no-show

35% Credit (USD 52.50) off your next charge. Report within 24 hours after the start time with a call log (2+ call attempts around the appointment time) or a time-stamped photo at the property.

Homeowner reschedules

Rebooked at no new charge, up to 2 times.

Homeowner cancels and is not rebooked within 14 days

35% Credit, applied automatically.

NorthLine error

100% Credit if the appointment is outside your Service Area, a duplicate within 90 days, or outside your Open Slots because of our system — reported within 24 hours of the booking alert.

You cancel, move, are 15+ minutes late or miss

Charged in full. No Credit.

Credits are deducted automatically from your next Appointment Fee. They have no cash value, cannot be transferred, are never paid out and expire when the Agreement ends.

9. Your calendar, volume and area

• Keep at least 10 Open Slots per week, on at least 3 different days, and keep your calendar accurate. Any time shown as open is treated as available.

• Your open calendar is your volume cap. Close slots to receive fewer appointments; open slots to receive more.

• NorthLine serves no more than 3 contractors in the same trade whose Service Areas overlap. Each homeowner is booked with one contractor only and is never shared or resold. Routing between contractors is NorthLine's decision.

• The area limit applies while your account is active and paid. It ends if the Agreement ends or bookings are paused for more than 14 days.

10. Your responsibilities

• Attend every appointment on time and treat homeowners honestly and professionally.

• Hold every licence, registration and insurance your trade requires, and honour any offer advertised for you.

• Give us true information and keep a working payment method on file.

• Use homeowner details only to serve the homeowner who booked, and follow the law in any contact you make.

• During the Agreement and for 12 months after, do not copy our funnels, pages, scripts, ads or qualification process, and do not hire or solicit our team members who worked on your account.

11. Add-on services

Optional add-ons (for example AI receptionist, missed-call text-back, review system, website or landing pages, database reactivation, local SEO, social media, email and SMS marketing, CRM setup, ads management) are ordered at checkout or by written quote, at the price shown there. Monthly add-ons are charged in advance and can be cancelled with 7 days' written notice, ending at the close of the paid period. Add-on fees are never refundable.

12. Chargebacks

Email us before disputing a charge with your bank. A chargeback filed without first contacting us in writing and giving us 5 Business Days to answer is a material breach: we may stop all Services immediately, we provide the processor with the acceptance record and delivery records, and you must pay the disputed amount, the processor's dispute fee and a USD 85 chargeback fee.

13. Term and cancellation

The Agreement starts at checkout and continues until ended. There is no minimum term. Either party may end it with 7 days' written notice by email; appointments booked during the notice period are charged as normal. Either party may end it immediately if the other materially breaches and does not fix the breach within 3 Business Days after notice. When the Agreement ends, bookings stop, amounts owed become due, unused Credits expire and your area place is released.

14. Homeowner data and consent

Homeowners who submit our forms agree to be contacted about their request by phone, SMS and email, including automated messages. Consent is not a condition of any purchase; reply STOP to stop texts. Details of homeowners booked with you belong to you for serving that homeowner. All other requests remain NorthLine's. Neither party sells homeowner data. NorthLine is not a contractor and does not perform, price or guarantee any home-service work.

15. Intellectual property and website use

Our website, pages, ads, funnels, scripts, automations and software belong to NorthLine. Your name, logo and content remain yours; you license them to us to deliver the Services. You must not misuse our website or forms, submit false information, or interfere with our systems. NorthLine may name you as a client; you may opt out by email. Case studies need your consent.

16. Disclaimers

Apart from the guarantee in Section 7, the Services are provided without warranties of any kind, to the extent the law allows. Results depend on your pricing, sales ability, speed, reputation, market and season. Examples shared before or during the Agreement describe other clients' past results, not a promise of yours.

17. Limitation of liability and indemnity

Neither party is liable for indirect, incidental, special, consequential or punitive damages, or lost profits, revenue or opportunities. NorthLine's total liability for all claims combined is limited to USD 850. These limits do not apply to fraud, wilful misconduct or anything that cannot be limited by law. You will defend and indemnify NorthLine against claims arising from your work for homeowners, your licences or insurance, your own marketing or contact with homeowners, your misuse of homeowner data, or your breach of the Agreement.

18. Force majeure and relationship

Neither party is liable for delay caused by events outside its reasonable control, including advertising-platform outages or restrictions, SMS carrier filtering, calendar-provider failures, changes in law or severe weather; the Guarantee Period is extended by the length of any such event. NorthLine is an independent contractor; nothing here creates a partnership, employment or agency.

19. Law, changes and contact

The Agreement is governed by the laws of the Republic of Türkiye. The courts and enforcement offices of Antalya, Türkiye have exclusive jurisdiction. The English version governs. We may update these Terms with 14 days' notice by email; you may cancel before a change takes effect. Notices are given by email. Contact: NorthLine, a brand of Atınç Büyükduykular · Döşemealtı, Antalya, Türkiye · bugra@northlinelead.com

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